The ability of expert designers to create a color scheme Logo should be our primary concern, even though it’s great to have an emotional color palette. In addition, it is critical to avoid making people feel bad by instead appealing to their good, relevant, and worthwhile emotions.
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1) Investigate Color Correlations
Even though red is often associated with energy and enthusiasm, it can also represent danger and aggression in logos. It is crucial to learn everything you can about colors before working with them. Despite being only one color, red denotes a great deal. This is also true for every single hue on the color wheel. Every single color has both good and bad associations. Many different sectors, including technology, entertainment, and online retail, have adopted red as their logo color.
2) Get a Feel for How Different Colors Relate
Color theory and its application to the creation of emotive designs are essential skills for logo designers to have when selecting colors for a successful color palette. The connection between the colors red and yellow can be examined. We all know that red makes people hungrier and yellow makes them happier. Therefore, red and yellow are the logo colors of Burger King, Hardee’s, and Maggi. These fast food chains are able to reach their demographic thanks to this mix.
3) Look for Ideas for Color Schemes
Everything around us has the potential to set off our emotions. You shouldn’t limit yourself to looking at your brand for color inspiration; nature, art, and craft are all great places to start. These sources of color and design inspiration can help you create designs that evoke a wide range of emotions, from the most muted to the most intense.
4) Look At The Color Wheel
Logos can be one color or many colors; however, many more have two, three, or even five colors. A color wheel is a useful tool to have on hand when designing a logo with multiple colors. Describe it. It is a tool for visualizing the interplay of color. If you want to make complementary or harmonizing palettes, it’s your jam. When colors complement one another, it creates an atmosphere of peace and tranquility. Exciting and dynamic results are produced by contrasting colors.
5) Watch How People Engage
To create a color scheme that will move and inspire your target audience, you must first have an understanding of their habits, mindset, emotions, and thoughts. Perhaps the various shades of green will pique the interest of millennials, who are known to be strong advocates for eco-friendly brand practices.
6) Establish a Personality for Your Brand
Is there a certain character you have in mind for your brand? As an example, Apple opted for an elegant look, which is why the color palette of black and grey was appropriate. Because Red Bull is associated with energy and enthusiasm, the use of vivid yellow and red is appropriate. Using a combination of earthy brown and black, Harley Davidson likely aimed for a rugged appearance.
7) Consider Color Distinctness
Stay away from tired color schemes that have been used by a bunch of brands before. Using unusual colors that make people curious and think there’s something mysterious about your logo is another terrific way to make color palettes that appeal to people’s emotions. Any color scheme you can imagine is fair game, whether it’s completely offbeat, strange, or even sober (in a fresh sense).
A good example would be Pantone 448C, which was formerly thought of as the “ugliest color” but from which we still created brand color palettes. I don’t think a distinctive hue has to be hideous, but it should stand out from the typical color palette used by logo designers.
The Most Popular Colors and Their Meanings
Colors have the ability to evoke a wide range of emotions in individuals. You can find the meanings of some common colors here.
RED
People often associate a sense of vitality, excitement, and passion with the color red. On the other hand, some reds convey a sense of danger and caution. This vibrant shade conveys feelings of power and passionate devotion. The risk of hypertension increases with prolonged or heavy use.
FRESH ORANGE
In most people’s minds, orange is a warm and inviting color that evokes a wide range of positive emotions, including curiosity, inspiration, energy, stimulation, and excitement. Orange is a color that brings about a sense of optimism, freshness, and communication.
GREEN
It is a soothing and invigorating hue that promotes a state of tranquility, equilibrium, and relaxation. Nature, fertility, and expansion are all symbolized by this color. There are specific shades of green that are thought to have mental and physical health benefits. Additionally, it is linked to feelings of peace and serenity. Fun and carefreeness are associated with a vivid green.
Yellow
Joy, vitality, and intelligence are the qualities linked with the color yellow. A sense of comfort and joy is evoked. Bright yellow is eye-catching and attention-grabbing, but it can be distracting and overpowering in large doses. In the morning, when everyone is on high alert, the sun rises and the sky turns yellow.
Blue
Blue is a cooling and calming color that signifies security and trust. Its associations with the sky and water convey feelings of tranquility, openness, and freedom. It can result in lower metabolism and heart rate.
BROWN
Brown is an earthy and warm color that is associated with groundedness and stability. It is a color that is linked with mud, wood, and leather. Brown can be divided into traits like resilience and dependability. A darker shade of brown is considered mature, serious, dull, and predictable.
What Do These Color Palettes Make You Feel?
When you look at brand logos, do you think about how the colors make you feel?
Here are some popular color palette categories in branding. Think about what emotions these logo designs evoke.
Let me know in the comments below, which is your favorite kind of color palette.